Posts Tagged ‘TVC’
Scheduling Strategy for Advertisements
Posted by: bsaikrishna on: May 21, 2012
Scheduling deals with the question, ‘When should we advertise the product?’ The answer depends on many factors such as the marketing objective, product sales trend, competition, budget, etc. as we will see in the article. Types of scheduling patterns: There are three types of scheduling patterns broadly: Continuity – Advertise throughout the year and evenly [...]
How is Intel promoting Core?
Posted by: bsaikrishna on: October 1, 2011
The heart of a computer is the processor and that is what Intel makes. Let us see how Intel is constantly reminding the consumers about what they build and inspire them to engage with their technology. In a bid to engage consumers and promote its i5 processors, Intel is doing a range of promotions. Objective: To [...]
Myntra.com
Posted by: bsaikrishna on: August 20, 2011
Myntra.com is currently among the top e-commerce companies in India. Recently, they started above the line (ATL) advertising with the television commercial(TVC) below. As most of us know, if you have the pockets, a TVC is probably the best way to create awareness of your brand in India. Myntra.com TVC on air Going on TV [...]
The Idea behind !dea
Posted by: bsaikrishna on: May 5, 2010
- In: Brand Management | Business | Marketing
- 3 Comments
In mobile telephony services, big brands really matter. Bigger brands have the muscle to cover large geographical area, and provide better connectivity at lower prices. As the mobile market matures, with the advent of wireless services, the big brands like Airtel, Vodafone and the likes of Reliance will dominate the market and smaller players will [...]
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