Posts Tagged ‘Strategy’
Scheduling Strategy for Advertisements
Posted by: bsaikrishna on: May 21, 2012
Scheduling deals with the question, ‘When should we advertise the product?’ The answer depends on many factors such as the marketing objective, product sales trend, competition, budget, etc. as we will see in the article. Types of scheduling patterns: There are three types of scheduling patterns broadly: Continuity – Advertise throughout the year and evenly [...]
Promotions: Maggi Club
Posted by: bsaikrishna on: September 29, 2011
Maggi Noodles was launched in 1983 as a tasty treat for children, with the brand communicating a strong fun element. The packaging was bright, innovative, and attractive. The brand appealed to mothers as it was very convenient, taking only 2 minutes to prepare, and the price is very affordable. Maggi was a big success. But, [...]
Promotions: Mattel Hot Wheels Driving License
Posted by: bsaikrishna on: September 25, 2011
Hot Wheels die-cast metal cars were launched by Mattel in India in 1990. They were positioned as high speed international cars for boys 3-12 years old. By 1992, the brand has attained about 10% share with competition largely coming from smuggled goods of MatchBox and Corgi from Hongkong, Taiwan, and Singapore. Mattel faced two main [...]
Touch point strategy
Posted by: bsaikrishna on: September 3, 2011
Segmenting consumers and understanding their behavior helps us understand the different customer interactions and touch points available for each of these consumer segments. Understanding the brand personality and the moods the brand can leverage will provide the advantage to communicate the values and be present at relevant touch points. With the media clutter the consumers [...]
The Global, National, and Regional strategy
Posted by: bsaikrishna on: September 2, 2011
- In: Business | Strategy
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Consumers come from different cultures, demographics, psychographics, and are at different evolutionary stages. Different markets have different advantages and disadvantages. The majority of the largest companies in the world produce and distribute products across national borders. Most companies have different products in different continents at an instant of time. Also, based on the different consumer markets [...]
Myntra.com
Posted by: bsaikrishna on: August 20, 2011
Myntra.com is currently among the top e-commerce companies in India. Recently, they started above the line (ATL) advertising with the television commercial(TVC) below. As most of us know, if you have the pockets, a TVC is probably the best way to create awareness of your brand in India. Myntra.com TVC on air Going on TV [...]
FMCG Distribution Network
Posted by: bsaikrishna on: July 16, 2011
The typical chain for a grocer store FMCG product will be: Manufacturing plant -> Company Ware House -> Regional Ware House -> Regional Stockist -> Super Stockist -> Stockist -> Distributor -> Retailer Main Godown -> C&F Agents/Super Stockists -> Distributors as per the territories -> Wholesalers/Retailers So, the retailers either buy from the distributor [...]
Brands – Emotional Benefits vs Self-expressive Benefits
Posted by: bsaikrishna on: May 7, 2011
There is a big difference between feeling rugged when wearing Levi’s jeans and expressing the strong, rugged side of you by wearing them. The differences between the two can be important. Brands essentially deal with different kinds of benefits. An identity that is based on intangible associations or brand personalities provides the brand with more [...]
Strategy – Mission & Vision
Posted by: bsaikrishna on: April 27, 2011
- In: Business | Strategy
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People say organizations should have Mission statement, Vision Statement, etc. I say everything boils down to only one word – Purpose. To better understand these things, I took a small example of a person who wants to shift his career from IT to Marketing. Let us see these things from his perspective: MISSION – Why does [...]
Help your audience understand your presentation
Posted by: bsaikrishna on: February 13, 2011
Marketers revolve around customers, insights, plans, and strategies. No matter who you are in business, you always attend or deliver presentations. With some experience of delivering and attending presentations, I thought of sharing some of my learnings here for the benefit of others and myself. I happen to attend and deliver some marketing presentations and [...]
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