Posts Tagged ‘SHG’
The Rural Consumer
Posted by: bsaikrishna on: July 8, 2010
The rural consumer behaviour exhibits certain behaviour unique to rural settings and this makes it important for marketers to understand rural consumers through appropriate research. Rural consumers, for example, tend to lead a more relaxed lifestyle compared to the urban counterparts and exhibit little urgency. Consumers in rural markets tend to have greater trust in [...]
Hindustan Lever and its strengths
Posted by: bsaikrishna on: March 14, 2010
- In: Business | Marketing
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Hindustan Lever Limited (HLL) is the largest detergent manufacturer in India. HLL is one of the few companies that targeted and delivered to the bottom-of-the-pyramid (BOP) markets very effectively. One of the key strengths of HLL is their distribution and marketing penetration in the BOP markets. HLL products are manufactured at around 100 locations around [...]
Starting a Microfinance business in India
Posted by: bsaikrishna on: January 24, 2010
Setting up a microfinance institution in India.
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