Posts Tagged ‘Psychology’
Brands – Emotional Benefits vs Self-expressive Benefits
Posted by: bsaikrishna on: May 7, 2011
There is a big difference between feeling rugged when wearing Levi’s jeans and expressing the strong, rugged side of you by wearing them. The differences between the two can be important. Brands essentially deal with different kinds of benefits. An identity that is based on intangible associations or brand personalities provides the brand with more [...]
Qualitative Market Research – Book Review
Posted by: bsaikrishna on: August 5, 2010
- In: Books
- 3 Comments
The Book: Qualitative Market Research by Wendy Gordon and Roy Langmaid About the Authors: Wendy Gordon and Roy Langmaid run successful qualitative research practices in London. Roy Langmaid is one of Europe’s leading consumer psychologists and Wendy Gordon is the co-founder of brand consultancy The Fourth Room. One of the authors has a psychology degree, and [...]
Every smoker is a marketer
Posted by: bsaikrishna on: February 7, 2010
- In: Business | Marketing | Philosophy | Psychology
- 7 Comments
A smoker is extremely loyal to his brand. A smoker feels that the brand resembles him and he acts as if he resembles the brand. One of the biggest advantages with tobacco companies is it has a process of network marketing for free. Most of the people who smoke would’ve been taught how to smoke [...]
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