Posts Tagged ‘Marketing’
Front-loaded and Rear-loaded incentives in marketing
Posted by: bsaikrishna on: September 14, 2011
In marketing, there are different types of promotions that are provided to consumers and trade partners. Broadly, they are divided into two categories: front-loaded promotions and rear-loaded promotions.For example, when using price packs, direct mail coupons, FSI coupons or peel-off coupons, consumers obtain an immediate benefit upon purchase or a front-loaded incentive. However, when buying [...]
The Global, National, and Regional strategy
Posted by: bsaikrishna on: September 2, 2011
- In: Business | Strategy
- Leave a Comment
Consumers come from different cultures, demographics, psychographics, and are at different evolutionary stages. Different markets have different advantages and disadvantages. The majority of the largest companies in the world produce and distribute products across national borders. Most companies have different products in different continents at an instant of time. Also, based on the different consumer markets [...]
A to B and B to A marketing
Posted by: bsaikrishna on: July 31, 2011
In marketing, there are two fundamental principles called Attitude to Behaviour (A to B) and Behaviour to Attitude (B to A) marketing. In A to B marketing, you target and change the attitude of the consumer first, so that the change in the attitude may result in a desired change in the behaviour. For example, [...]
Brand Activations – An entertaining interaction for the consumer
Posted by: bsaikrishna on: July 16, 2011
A visit to any mall and you see it is filled with the in-mall activations and the in-store activations. Brand Activations are catching up fast and becoming a serious BTL activity for the marketers and it is no more only for the awareness, PR and couponing. It is fast becoming an important weapon in marketing [...]
Big Mac Index
Posted by: bsaikrishna on: June 15, 2011
The Big Mac Index is published by The Economist as an informal way of measuring the purchasing power parity (PPP) between two currencies and provides a test of the extent to which market exchange rates result in goods costing the same in different countries. It “seeks to make exchange-rate theory a bit more digestible”. The [...]
Why the clock says 10:10?
Posted by: bsaikrishna on: April 22, 2011
This is a question that all of us ponder on at some point of time. There is one famous answer, which is that the watch-makers want you to smile. They want people to remember that they should smile and look at their watch. I was also quite satisfied with this answer before. But, the actual [...]
Help your audience understand your presentation
Posted by: bsaikrishna on: February 13, 2011
Marketers revolve around customers, insights, plans, and strategies. No matter who you are in business, you always attend or deliver presentations. With some experience of delivering and attending presentations, I thought of sharing some of my learnings here for the benefit of others and myself. I happen to attend and deliver some marketing presentations and [...]
HBS Case Studies to read
Posted by: bsaikrishna on: October 3, 2010
- In: Books | Case Study | Education | Marketing
- Leave a Comment
Some of the case studies which are a must-read for every marketer: 1. Marketing Myopia There is a reason for this being the first in this list. This is a revolutionary article on Marketing written by Theodore Levitt. This article made him world-famous and the father of modern marketing. This is one of my favourite [...]
Inflation and its affect on the FMCG industry
Posted by: bsaikrishna on: August 30, 2010
The last few years were a golden period for the FMCG industry. The economy was growing at a faster rate, imput prices were low, and inflation was low. This year the food inflation is very high around 12%, and the raw material cost has increased upto 15 to 20 percent compared to last year. The [...]
Indian Rural Markets and their potential
Posted by: bsaikrishna on: July 11, 2010
India is one of the most challenging markets in the world which fooled big marketers and companies across the world. We have over 1500 Gods segmented into 350 broad categories, and we have a God for every single day of the week. There are 9.5 lakh pan shops, 638,667 number of villages, 612 districts, and [...]
BlogAdda
Comments