Posts Tagged ‘Market Research’
Inferential Statistics
Posted by: bsaikrishna on: December 5, 2010
- In: Statistics
- 1 Comment
Suppose you have the task of adding up long list of numbers – perhaps your daily expenditures over a month. You do your sum and get a particular result. But you’re not sure whether you got it right. You may have made a mistake in adding or punching in the numbers if you were using a calculator. What do [...]
Qualitative Market Research – Book Review
Posted by: bsaikrishna on: August 5, 2010
- In: Books
- 3 Comments
The Book: Qualitative Market Research by Wendy Gordon and Roy Langmaid About the Authors: Wendy Gordon and Roy Langmaid run successful qualitative research practices in London. Roy Langmaid is one of Europe’s leading consumer psychologists and Wendy Gordon is the co-founder of brand consultancy The Fourth Room. One of the authors has a psychology degree, and [...]
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