Posts Tagged ‘HUL’
Deodorants and the launch of ‘Sure’
Posted by: bsaikrishna on: August 20, 2011
According to newspaper reports, deodorants and fragrances market in India is more than Rs. 10,000 million in 2010. No one could have imagined that deodorants would become such a huge market in India. It required a monumental marketing effort to convert people from an old to a new way to meet a primary human need. [...]
FMCG Distribution Network
Posted by: bsaikrishna on: July 16, 2011
The typical chain for a grocer store FMCG product will be: Manufacturing plant -> Company Ware House -> Regional Ware House -> Regional Stockist -> Super Stockist -> Stockist -> Distributor -> Retailer Main Godown -> C&F Agents/Super Stockists -> Distributors as per the territories -> Wholesalers/Retailers So, the retailers either buy from the distributor [...]
Lifebuoy – Swasthya Chetna
Posted by: bsaikrishna on: October 3, 2010
- In: FMCG | Marketing
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Developing markets such as India are an important source of growth for Unilever. The company is adopting unique marketing approaches to increase consumption of its products in these regions, positioning itself as an ethical brand that benefits wider society. Unilever’s Lifebuoy ‘Swasthya Chetna’ (‘Health Awakening’) campaign is one example. This educates people on the importance [...]
ITC completes 100 years
Posted by: bsaikrishna on: August 30, 2010
- In: Business | Marketing | Uncategorized
- 4 Comments
ITC is today the leading FMCG marketeer in India, the clear market leader in the Indian Paperboard and Packaging industry, the second largest hotel chain and a leader in establishing new benchmarks in Responsible Luxury, as well as the country’s foremost agri-business player pioneering rural transformation through its pathbreaking e-Choupal initiative. One of ITC’s most [...]
Inflation and its affect on the FMCG industry
Posted by: bsaikrishna on: August 30, 2010
The last few years were a golden period for the FMCG industry. The economy was growing at a faster rate, imput prices were low, and inflation was low. This year the food inflation is very high around 12%, and the raw material cost has increased upto 15 to 20 percent compared to last year. The [...]
Indian Rural Markets and their potential
Posted by: bsaikrishna on: July 11, 2010
India is one of the most challenging markets in the world which fooled big marketers and companies across the world. We have over 1500 Gods segmented into 350 broad categories, and we have a God for every single day of the week. There are 9.5 lakh pan shops, 638,667 number of villages, 612 districts, and [...]
Clinic Plus and Chulbuli
Posted by: bsaikrishna on: July 10, 2010
- In: Advertising | Marketing | Video
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Clinic Plus is the second most sold brand of shampoo in the rural markets after Cavin Kare’s Chik shampoo. The following Clinic Plus advertisement is designed for the Indian Rural Markets. There is an animated character called Chulbuli. The advertisement is partly based on the small girl of the original urban advertisement. We see both the advertisements below [...]
HLL Rural Developmental Marketing
Posted by: bsaikrishna on: July 9, 2010
- In: Advertising | Marketing | Uncategorized
- 2 Comments
Notice the change in Fair & Lovely
Posted by: bsaikrishna on: May 3, 2010
Fair & Lovely is a fairness cream of Hindustan Unilever. It is a 1,100 crore brand from the FMCG giant and is one of the largest selling brands in the world. So, what is the big deal about it? The big deal is: Fair & Lovely is going to change its position in the market from [...]
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