Posts Tagged ‘Distribution’
Colgate in India
Posted by: bsaikrishna on: November 29, 2010
- In: FMCG | Marketing
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Colgate has come up as one of the most resurgent brands in the Indian market. The brand covers massive market in terms of volume in toothbrush and toothpaste sales. Colgate is one of the top performers in its category. But with new players entering the segment, Colgate has been resurgent and is ready to face [...]
Free Trade Warehouse Zones (FTWZs) and GST
Posted by: bsaikrishna on: November 8, 2010
The Government of India has allotted special zones called Free Trade Warehouses to promote trade. The advantage with these warehouses is companies can store there stock in these warehouses and can pay the customs duty only when they actually pull the stock out of the warehouse. For example, the a major petroleum corporation in Rajahmundry [...]
Indian Rural Markets and their potential
Posted by: bsaikrishna on: July 11, 2010
India is one of the most challenging markets in the world which fooled big marketers and companies across the world. We have over 1500 Gods segmented into 350 broad categories, and we have a God for every single day of the week. There are 9.5 lakh pan shops, 638,667 number of villages, 612 districts, and [...]
Hindustan Lever and its strengths
Posted by: bsaikrishna on: March 14, 2010
- In: Business | Marketing
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Hindustan Lever Limited (HLL) is the largest detergent manufacturer in India. HLL is one of the few companies that targeted and delivered to the bottom-of-the-pyramid (BOP) markets very effectively. One of the key strengths of HLL is their distribution and marketing penetration in the BOP markets. HLL products are manufactured at around 100 locations around [...]
Why Oranjolt failed?
Posted by: bsaikrishna on: February 7, 2010
Rasna Limited is one of the leading soft drinks companies in India. The Rasna advertisement is as mouth-watering as the drink itself. We will discuss about Rasna’s experiment of a new drink outside its niche segment. Given the threat of foreign competitors, Rasna was pressed to do something new. Rasna launched a drink called ‘Oranjolt’. [...]
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