Posts Tagged ‘consumer’
Touch point strategy
Posted by: bsaikrishna on: September 3, 2011
Segmenting consumers and understanding their behavior helps us understand the different customer interactions and touch points available for each of these consumer segments. Understanding the brand personality and the moods the brand can leverage will provide the advantage to communicate the values and be present at relevant touch points. With the media clutter the consumers [...]
Gap between theatrical release and TV premiere is shrinking
Posted by: bsaikrishna on: May 24, 2011
Star India Pvt. Ltd has picked up the television broadcast rights for Shah Rukh Khan super-hero movie Ra.One, which is currently set for an October release. The company didn’t say how much it paid for the movie rights to one of the year’s most highly anticipated films, but it reflects the aggression with which TV [...]
Indian Rural Markets and their potential
Posted by: bsaikrishna on: July 11, 2010
India is one of the most challenging markets in the world which fooled big marketers and companies across the world. We have over 1500 Gods segmented into 350 broad categories, and we have a God for every single day of the week. There are 9.5 lakh pan shops, 638,667 number of villages, 612 districts, and [...]
Perceptual benefit versus Real benefit
Posted by: bsaikrishna on: July 6, 2010
This blog is following a debate with my colleagues over how you distinguish between a perceptual benefit and a real benefit. Every product has some real benefits and perceptual benefits. For example, in the case of a sports bike, the real benefit could be having a speedy ride on the roads and the perceptual benefit [...]
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