Posts Tagged ‘communication’
Touch point strategy
Posted by: bsaikrishna on: September 3, 2011
Segmenting consumers and understanding their behavior helps us understand the different customer interactions and touch points available for each of these consumer segments. Understanding the brand personality and the moods the brand can leverage will provide the advantage to communicate the values and be present at relevant touch points. With the media clutter the consumers [...]
A Brand is a human perception.
Posted by: bsaikrishna on: April 30, 2010
Perception may happen in many ways, communication is just one way to perceive something. The difference between perception and communication is: Perception is the subjective feeling that comes as a result of the objective communication. Communication is objective, whereas perception is subjective. Perception depends upon various factors such as background of the individual, psyche, economic [...]
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