Posts Tagged ‘brand’
Promotions: Horlicks Jug
Posted by: bsaikrishna on: September 24, 2011
During the early 90′s, the brand Horlicks faced a problem in West bengal. Though the brand is well known and the consumers are buying it, the consumers are not buying the 1Kg pack and are repeatedly buying the 450gm size pack. Though the 450 gm size pack helped gain new users (trials), the repeat purchase [...]
Why the clock says 10:10?
Posted by: bsaikrishna on: April 22, 2011
This is a question that all of us ponder on at some point of time. There is one famous answer, which is that the watch-makers want you to smile. They want people to remember that they should smile and look at their watch. I was also quite satisfied with this answer before. But, the actual [...]
Brand extensions – the dilemma of existing products
Posted by: bsaikrishna on: November 11, 2010
Often you see a great brand trying to come up with an extension and fail and some great brands extending their brand successfully. Maggi is a good example for successful brand extensions and Harley Davidson is a great example of brand extension failures. Let us see the hows and whys: Maggi is a brand which [...]
Brands and Branding
Posted by: bsaikrishna on: November 8, 2010
What is a Brand? The names Tata, Nokia, Google and many others are one of the biggest brands in the world. So what really is the name Tata or Google is? Is it just a name or more than that? I define Brand as ‘a network of experience’. Let us understand brands with the example [...]
Notice the change in Fair & Lovely
Posted by: bsaikrishna on: May 3, 2010
Fair & Lovely is a fairness cream of Hindustan Unilever. It is a 1,100 crore brand from the FMCG giant and is one of the largest selling brands in the world. So, what is the big deal about it? The big deal is: Fair & Lovely is going to change its position in the market from [...]
A Brand is a human perception.
Posted by: bsaikrishna on: April 30, 2010
Perception may happen in many ways, communication is just one way to perceive something. The difference between perception and communication is: Perception is the subjective feeling that comes as a result of the objective communication. Communication is objective, whereas perception is subjective. Perception depends upon various factors such as background of the individual, psyche, economic [...]
Brand Equity Models
Posted by: bsaikrishna on: February 23, 2010
Brand Equity is measured based on how well the brand is recognised and favoured over its competitors. It is the added value endowed on products and services. The value-addition may be reflected in the way consumers think, feel, and act with respect to the brand as well as in the prices, market share and profitability [...]
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