Posts Tagged ‘brand extension’
How promotions help in range management issues?
Posted by: bsaikrishna on: October 22, 2011
- In: Brand Management | FMCG | Marketing | Strategy | Uncategorized
- 1 Comment
Product Range Management A product range is the total product offering expressed in terms of width and depth. The width of a product range depends on the variety or number of types in a product category. The depth of a product range refers to the amount of choice offered in terms of product and brand [...]
Pond’s toothpaste
Posted by: bsaikrishna on: November 12, 2010
Pond’s, the popular brand for cosmetics, applied its brand name to toothpaste releasing Pond’s toothpaste. Pond’s has done a blind test and people were happy with the toothpaste. So Pond’s thought it will extend itself into the toothpaste category. But when Pond’s actually released the toothpaste with the Pond’s name on it, it is a [...]
Brand extensions – the dilemma of existing products
Posted by: bsaikrishna on: November 11, 2010
Often you see a great brand trying to come up with an extension and fail and some great brands extending their brand successfully. Maggi is a good example for successful brand extensions and Harley Davidson is a great example of brand extension failures. Let us see the hows and whys: Maggi is a brand which [...]
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