Posts Tagged ‘Advertisement’
Myntra.com
Posted by: bsaikrishna on: August 20, 2011
Myntra.com is currently among the top e-commerce companies in India. Recently, they started above the line (ATL) advertising with the television commercial(TVC) below. As most of us know, if you have the pockets, a TVC is probably the best way to create awareness of your brand in India. Myntra.com TVC on air Going on TV [...]
Tags: Advertisement, ATL, ecommerce, India, Myntra, Myntra.com, non-food retail, online, online retail, promotions, Strategy, TVC
Tata Steel trying to regain its corporate equity
Posted by: bsaikrishna on: July 23, 2011
Over the last decade, Tata Steel has lost its equity within the Tata Group of companies. There was a time when every engineer in India used to aspire to work for Tata Steel. Tata Steel was once the dominant company among the Tata Group, but in the last decade it was overshadowed by Tata Consultancy [...]
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