Brandalyzer

ITC is today the leading FMCG marketeer in India, the clear market leader in the Indian Paperboard and Packaging industry, the second largest hotel chain and a leader in establishing new benchmarks in Responsible Luxury, as well as the country’s foremost agri-business player pioneering rural transformation through its pathbreaking e-Choupal initiative.

One of ITC’s most important assets today is its pool of diverse core competencies residing in its various businesses. ITC’s hotels are at the vanguard of service excellence and are an embodiment of “Responsible Luxury”. As is well known India is grossly under-roomed and needs 50,000 rooms in the next 2 to 3 years. One of ITC’s greatest strength is that it is least affected by inflation. The company’s domination of India’s highly priced inelastic cigarettes business insulates it from the vagaries of inflation.ITC is growing very fast and may soon dominate Hindustan Unilever (HUL) in the FMCG and other businesses.