Recent Posts

• Entertainment in Television Advertisements
• E-commerce in India
• Choice based Conjoint (CBC) and Brand Price TradeOff (BPTO)
• The Modern Trade Consumer in India
• Wholesale market in India
• CENTURYPLY’s latest Gorilla TVC
• Gross vs. Net
• CDM launches a new TVC before Friendship Day
• Significance Testing
• AdStock GRPs
• Lucky Goldstar (LG) India
• Digitization of TV services and its impact
• Scheduling Strategy for Advertisements
• Protected: What will household panels give you?
• Constructing Routes to Market
• Television Advertisements – Clutter breakthrough and Brand Relevance
• Working Capital Management and Profitability
• Why Dell Streak is dead?
• No ‘One India’ in Advertising
• Impact of GST on Supply Chain
• India opens its FDI gates in multi-brand retail
• Packaging gaining more importance
• Life = Risk
• How promotions help in range management issues?
• Understanding vs. Doing
• The Imovator and The Follower’s Advantage by ET
• Linux – fastest growing in the server operating system market
• How is Intel promoting Core?
• Promotions: Maggi Club
• The Wall of Blue and The Oreo Togetherness Bus