Importance of IMC
Posted on: June 30, 2011
To best reach today’s consumers, both in and out of the store, companies have to focus on integrated marketing communications that include a mix of traditional and new media as well as creative promotional activities. Shopper marketing program, which focuses on in-store behaviour, is another way of identifying ew growth opportunities for the company and its retail partners.
July 1, 2011 at 3:22 pm
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